Key Performance Indicators
341.6
Total Conversions
+55.7%$29,376
Total Cost
+11.0%$74.29
Cost per Conversion (Aug)
-28.7%5
Active Campaign Types
Aug: 5, Jul: 420
Converting Locations (Aug)
+43% from July+55.7%
Conversion Growth
Aug vs JulJul vs Aug Performance Comparison
August Campaign Type Breakdown
Key Insights - Jul vs Aug 2025
- 55.7% conversion growth from July to August 2025
- 28.7% improvement in cost per conversion (Jul: $104.24 → Aug: $74.29)
- Geographic expansion: 14 → 20 converting locations (+43%)
- Africa emerges as top performer with 162 total conversions
- New campaign launch: Demand Gen campaigns in August
- 6 new markets started converting in August
Campaign Type Evolution - Jul vs Aug
Cost Efficiency by Campaign Type
Campaign Analysis Insights
Search Campaigns
Driving 59.6% of August conversions with strong consistency
YouTube Growth
Remarkable expansion from 3 to 40 conversions
Performance Max
Steady recovery with 32 conversions in August
Demand Gen Launch
New campaign type introduced in August with 2 conversions
Geographic Performance Analysis
Global reach and location-based performance insights
Top 15 Locations by Total Conversions
Location Performance: Jul vs Aug
Conversion Heatmap by Month
Regional Performance Summary
Geographic Expansion Metrics
Africa
162 conversions 6 locationsNorth America
128 conversions 3 locationsMiddle East
18 conversions 2 locationsAsia
9 conversions 2 locationsGeographic Market Insights
🇺🇸 United States
Maintains leadership with 102.8 total conversions, showing consistent performance across both months
🇳🇬 Nigeria
Strong growth from 20 to 29 conversions (+45%), emerging as a key African market
🇿🇦 South Africa
Remarkable 150% growth from 10 to 25 conversions, highlighting expansion potential
🌍 New Markets
6 new converting locations in August including Ghana (17), Mexico (6), and Iraq (2)
Monthly Performance Comparison
| Metric | July 2025 | August 2025 | Change |
|---|---|---|---|
| Conversions | 133.6 | 208.0 | +55.7% |
| Cost | $13,925 | $15,451 | +11.0% |
| Cost per Conversion | $104.24 | $74.29 | -28.7% |
| Active Campaigns | 13 | 13 | 0% |
| Campaign Types | 4 | 5 | +25% |
Top Locations Performance
| Location | Region | Jul Conversions | Aug Conversions | Total | Total Cost |
|---|